Gabriel Cruz Ferreira
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Software Architect & Full-Cycle Specialist

Gabriel Cruz Ferreira

Software Architect - Salesforce, AI and Delivery Engineering

I turn business problems into systems that are properly architected, implemented, and ready to run in the real world - with experience across Salesforce, integrations, DevOps, and AI applied to software engineering.

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Areas of focus

Where I add the most value

Salesforce Architecture

Designing Salesforce orgs built to scale: data model, security, automation, and governor-limit strategy meant to outlast the next release.

Software Architecture

Turning business needs into concrete technical decisions - from enterprise systems to integrated services, focused on what actually needs to run in production.

Integrations

Connecting Salesforce to the rest of the enterprise ecosystem - REST/SOAP, Platform Events, and integration patterns that survive volume spikes.

DevOps and Delivery Engineering

CI/CD pipelines, release governance, and deployment discipline for Salesforce teams - less friction between "done" and "in production".

AI Engineering

AI applied to software engineering and the Salesforce ecosystem - from Agentforce to agents and automations that need architecture, not just prompting.

Technical Leadership

Technical direction for squads and projects - architecture decisions that need to be explained, defended, and sustained over time.

Projects

Case studies

Context, technical decisions, and real learnings from projects led by Gabriel.

Project details are shared in direct conversation, respecting confidentiality agreed with clients.Learn more.

Certifications

15 Salesforce certifications

Including System Architect and Application Architect - the two prerequisites for the Certified Technical Architect (CTA) review board.

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Content

Recent articles on Force Tricks

Deep technical content on Salesforce and AI, published on forcetricks.com.

Salesforce

CDC vs Platform Events: Um Framework de Decisão

Quatro mecanismos de eventos, quatro conjuntos de trade-offs. Uma matriz de decisão para escolher o certo antes de fazer deploy do errado.

Apex

Governor Limits do Apex: Estratégias Reais para Orgs Corporativas

Como arquitetos desenham em torno de governor limits em orgs que processam milhões de registros — além dos números que o Trailhead ensina.

Salesforce

Platform Events em Orgs Complexas: Além do Pub/Sub Básico

A maioria dos tutoriais de Platform Events cobre o caminho feliz. O que arquitetos precisam saber sobre replay buffers, ordenação e floods de alta volumetria.

Availability

Open to projects and consulting

I work as an independent consultant on Salesforce architecture, integrations, and delivery engineering projects - directly or through partners.

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