Gabriel Cruz Ferreira
Ver em PortuguêsContact

Expertise

DevOps and Delivery Engineering

CI/CD pipelines, release governance, and deployment discipline for Salesforce teams - less friction between "done" and "in production".

Shipping software should be a boring event. When a deploy is a source of anxiety - a late-night window, everyone hoping nothing breaks - that's almost always a symptom of a pipeline architecture problem, not bad luck.

In practice, that means metadata version control with SFDX, intermediate environments that actually mirror production, automated tests as a gate (not a formality), and a release process documented well enough that it doesn't depend on one person remembering the steps.

Release governance across multiple orgs - sandbox, UAT, production - is where most Salesforce teams feel the most pain: without a clear branching and promotion strategy, every deploy becomes a manual negotiation.

The Platform Development Lifecycle and Deployment Architect certification is exactly about this: treating the delivery pipeline as part of the system design, not a separate script someone maintains on the side.